This study assessed the behavioral intelligence and decisions on the adoption of new maize and cowpea seed varieties among farmers in Bauchi State, Nigeria. The findings revealed that, 100% of both the male and female respondents preferred to grow white maize variety. Similarly, majority (75%) of male and female respondents preferred big and multiple cobs and resistance to pests and diseases, respectively to be developed in new maize varieties. The other qualities desired were sweet, tasty, palatable, easy to processed variety with good quality and robust flour. Also, for cowpea, early maturing, high yielding and resistance to insects, pests and diseases were the major motivational attributes for adoption of new variety. Consequently, (100%) of males and females respondents preferred to grow white color cowpea variety.Also, 100% (males and females)respondents would like to see a high yielding, early maturing, resistance to pests and insects, big size seed with more biomass and good storage quality variety of cowpea developed. Similarly, males (100%) respondents prefer cowpea variety with easy to process, good taste and palatable, free from weevil infestation, having difference flavor and to be preserve for long period of time without spoilage. While, female (100%) respondents prefer cowpea variety with short duration in cooking and varieties free from abdominal discomfort, respectively. Most (100%) of males and females respondents were motivated by high yielding,early maturing varieties to be adopted, respectively. While, 75% of them were motivated based on resistance to pests and diseases, while 25% of male and female respondents were motivated based on less cost of seed, more biomass, economic benefit, big and medium sized varieties that will command good pasta quality.